IF YOU DO NOT WANT TO AGREE TO THESE TERMS OF USE OR THE PRIVACY POLICY, YOU MUST NOT ACCESS OR USE THE WEBSITE. BY USING THE WEBSITE AND OR PLACING AN ORDER, YOU ACCEPT AND AGREE TO BE BOUND AND ABIDE BY THESE TERMS OF USE AND OUR PRIVACY POLICY, FOUND AT, INCORPORATED HEREIN BY REFERENCE. PLEASE READ THE TERMS OF USE CAREFULLY BEFORE YOU START TO USE THE WEBSITE. The following terms and conditions (“ Terms of Use ”), govern your access to and use of any website operated by Gruppo Vassi, including and (the “ Website ”), including any content, functionality, and services offered on or through the Website. Grupo Vassi is made up of Bufkor, Incorporated and Chippenhook Corporation (including Chippenhook Services LLC). These terms of use are entered into by and between You and Grupo Vassi (“ Grupo Vassi ,” “ we ,” or “ us ”). We cannot leave aside the zero waste concept and the circular economy concepts. More and more consumers now choose brands with eco-friendly packaging. Packaging is accompanied by inspirational phrases or storytelling extracts that help connect emotionally with consumers and their ideals. The main categories that use this type of packaging are: ice cream, chocolate, beverage, hygiene and cosmetics.Īt a packaging level, this is seen represented through the reduction and optimization of materials. With their delicate, subtle and feminine touch, florals represent the maximum expression of life and beauty. Their smell, taste and visual beauty impacts the consumer experience in many ways. Floralįloral designs in packaging are not only a graphic trend that started a few years ago, but they will also translate into sensorial product innovation. Because it is linked to motivations, tastes and interests of a growing population, this trend will continue for a few more years, especially in the female population. We can also observe a growing interest in natural cycles and the seasons. For example packaging that praises women as a source of life and wisdom. Ethereal, spiritual and magical concepts that connect with nature are also being used. As a result new transcendental packaging trends have surged. More and more consumers are looking after their physical and mental health, but also their holistic and spiritual well-being. This in order to connect with consumers in their own language and help them co-create their personal brand through what they share on social media. Now more than ever, creativity, humor and surprise are at the center of packaging design. Consumers are looking to differentiate themselves, for example: being the first to discover new products, surprising their followers with novelties or even communicating directly through the brand’s messages. Therefore the products and brands they consume help them create this identity. Young people use social media to define their digital identities. We continue seeing the use of color in diagonal lines and litmus tones for the younger generations. They are using primary and secondary colors to differentiate product categories. Brands continue to prefer visual and minimalistic designs.
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